Hi! I am Pramiti.

Lead Product Designer,
Design Leader,
Growth Catalyst

Crafting Impactful, Human-Centered Experiences

With a mastery of UX design principles, strategic leadership, and a passion for fostering high-performing teams, I specialize in creating seamless, data-informed, and visually compelling user experiences.Over the years, I’ve designed for diverse markets, led cross-functional teams, and established scalable design processes that drive business success while keeping users at the core.

My Design Philosophy

I balance business objectives, user needs, and the craft of design to create meaningful digital experiences. I thrive in ambiguity, breaking down complex problems into actionable solutions. My approach is rooted in:Human Empathy & Strategic Vision: Deeply understanding user behaviors and motivations while aligning design solutions with business goals.Collaboration & Inclusivity: Building an environment where every stakeholder—designers, engineers, product managers—contributes to the creative process.Iterative, Data-Informed Design: Trusting my design intuition but validating decisions through user insights, A/B testing, and usability research.

Leadership That Empowers

As a UX leader, I ensure that design is not just seen as a function but as a strategic asset. I am deeply invested in my team's growth and well-being. I believe in:Democratic Leadership: Encouraging open communication and fostering a culture where all voices matter.Structured Growth Paths: Establishing performance rubrics, mentorship programs, and knowledge-sharing initiatives to help designers level up.Process Optimization: Streamlining workflows (JIRA, workload management, documentation) to remove bottlenecks and empower teams to do their best work.

What Sets Me Apart?

Global UX Expertise: Experience designing for diverse user bases across Southeast Asia, India, South Africa, Egypt, and the U.S.End-to-End UX Generalist: From research and strategy to pixel-perfect UI execution, I handle every aspect of the design process.Business-Driven Design: I understand the impact of design on conversion rates, retention, and overall business growth.Designing for Scale: I have built design frameworks, team processes, and scalable design systems to ensure long-term success.